“When considering the best health supplements on the market, the ingredients matter. Starting our brand in 2010, our mission has always been to use the highest quality ingredients based on science-backed research. We believe that what goes in the body matters a great deal and it shows in every formula we create. Packed with powerhouse nutrients and free of unnecessary fillers, our products give you the confidence you need to live your healthiest life full of vitality.”
SFH Quality Control
“Routinely, all raw materials are re-checked to determine if they are stable for one year beyond the expiration date on the label.
At SFH we are constantly reading and updating information on our ingredients. This allows us to be on top of all relevant science issues, statements of health benefit and very importantly potential adverse reactions/events.”
SFH offers pre and post-workout whey protein (concentrate), pre and post-workout performance powders, Omega 3 oils and much more. If you’ve been curious about their products, the CrossTown Throwdown will be the perfect opportunity for you to sample a variety of products!
The SFH Promise
SFH guarantees their products are gluten free, soy free, non GMO, contain no artificial flavors and no rBST (recombinant bovine somatotropin - a type of artificial growth hormone that increases milk production in cows).
Learn More About SFH
Learn more about the brand on their website or Facebook, Twitter, Instagram and Pinterest.
Why Whey Protein?
“Proteins are the main building blocks of the human body.
They're used to make various important things, including tendons, organs and skin, as well as hormones, enzymes, neurotransmitters and various molecules.
Proteins are also the building blocks of the contractile elements in your muscles.
They’re assembled from amino acids, smaller molecules that are linked together like beads on a string.
Some amino acids are produced by your body's cells, while others are supplied by the food you eat.
The ones that you must get from foods are termed essential amino acids.
Proteins that supply all nine essential amino acids are the best, and whey protein is loaded with them.
It’s particularly high in important branched-chain amino acids (BCAAs) like leucine, and also contains a high amount of cysteine.
Studies show that leucine is the most anabolic (growth-promoting) amino acid, and cysteine can help boost levels of the cellular antioxidant glutathione.
Whey protein appears to be particularly effective at stimulating growth in humans. In fact, human breast milk is 60% whey, compared to 20% in cow's milk.
The best-known use of whey protein supplements is for the purpose of increasing muscle mass and strength.
Whey protein is popular among athletes, bodybuilders, fitness models, as well as people looking to improve their performance in the gym.
The ways by which whey protein promotes muscle/strength gain include:
- Building blocks: It provides protein and amino acids, which serve as building blocks for increased muscle growth.
- Hormones: It increases the release of anabolic hormones that can stimulate muscle growth, such as insulin.
- Leucine: It’s high in the amino acid leucine, which is known to stimulate muscle protein synthesis at the molecular and genetic level.
- Fast absorption: Whey protein is absorbed and utilized very quickly compared to other types of protein.
As athletes and coaches we at BCF recommend supplementing your workouts with a whey protein powder. SFH is a trusted brand backed by science that we have used for several years.
Even if you’re not competing in the CrossTown Throwdown competition, please feel free to stop by the box to ask questions and try some samples of SFH products. Any product on their website can be added to our bi-monthly order, and set aside for you when the order comes in.